Open Travel Guide
  1. Home
  2. Destinations
  3. United States
  4. California
  5. San Francisco
  6. Shopping
  7. Pier 39

Shopping · California, San Francisco

Pier 39

  • SpecialtySouvenir stores, candy shops and sea lion viewing on K-Dock
  • HoursDaily, generally 10:00 AM-8:00 PM; hours vary by season
  • Price$$

Pier 39 is a pier-top shopping and entertainment complex on the Fisherman's Wharf waterfront of San Francisco, California, extending into the bay from the Embarcadero at Beach Street. Built from a former cargo pier in the late 1970s with a wooden boardwalk design, it hosts about ninety stores and restaurants, an aquarium, a carousel, street performers and boat departures.

Pier-top waterfront shopping area with about 90 stores, restaurants, street performers and views of the resident sea lions.

Pier 39 is a pier-top shopping and entertainment complex on the Fisherman's Wharf waterfront of San Francisco, California, extending into the bay from the Embarcadero at Beach Street. Built from a former cargo pier in the late 1970s with a wooden boardwalk design, it hosts about ninety stores and restaurants, an aquarium, a carousel, street performers and boat departures. The main draw beyond shopping is the group of California sea lions that gather on floating docks beside the pier on K-Dock, which can be watched from viewing platforms at no cost. Goods sold include souvenirs, T-shirts, candy, fudge, toys, magnets, fridge magnets, sunglasses, jewelry, kitchen gifts, and local art, so the mix is heavily tourist oriented; there are few specialty craft items, and the ratio of generic souvenir products is high. Visitors seeking authentic local goods generally do better elsewhere in the city. Prices are fixed and vary by shop, with souvenir prices typically above those at stores away from the waterfront. Bargaining does not apply. Cards are accepted widely. California sales tax is added at the register, and there is no tourist refund. The atmosphere is festive and crowded, particularly in summer and at weekends, with families, buskers and large tour groups. Food options include seafood restaurants with bay views, clam chowder in bread bowls, sweets and snack stands, fast food and sit-down grills. Boat departures for bay cruises and the Alcatraz ferry terminals are nearby, and the pier lies within walking distance of Fisherman's Wharf's crab stands and the Musee Mecanique. Parking on the pier is available in a garage but is expensive, and the F-line historic streetcar and cable car lines connect to the area. Hours are generally from about 10:00 AM to 8:00 PM and vary by season, and individual restaurants stay open later.

Practical information for Pier 39 · Last updated September 2026
Hours Daily, generally 10:00 AM-8:00 PM; hours vary by season
Price $$
Address Pier 39, San Francisco, CA 94133

Location

Pier 39, San Francisco, CA 94133

37.8088, -122.4101 View on map

Highlights

  • Sea lion viewing at K-Dock beside the pier
  • About 90 shops, restaurants and attractions
  • Bay views toward Alcatraz and the Golden Gate Bridge
  • Bay cruise departures and the carousel
  • Seafood and clam chowder in bread bowls nearby

Tips for visiting

  • Visit on a weekday morning to avoid crowds.
  • Compare souvenir prices with shops away from the waterfront.
  • The sea lion viewing platforms are free.
  • Parking in the garage is expensive; consider transit.
  • Hours vary by season, so check the website.

When to visit

Weekday mornings are quietest. Summer and weekends are busiest, and fog is common on summer mornings.

Accessibility

The pier is flat with wide wooden boardwalks and is generally accessible to wheelchairs, though crowds can slow movement.

Frequently asked questions

What is Pier 39 known for?

It is known for its shops, restaurants, bay views and the sea lions that rest on the K-Dock floating platforms.

Is it a good place for authentic local goods?

Mostly it sells souvenirs and candy; visitors seeking local craft goods usually find more variety elsewhere.

Can visitors watch the sea lions for free?

Yes. The viewing platforms beside K-Dock are free to use.

How can visitors reach Pier 39?

The F-line streetcar runs along the Embarcadero, and cable car lines reach the Fisherman's Wharf area.

Ready to book

Pier 39

Visit pier39.com