Iconic Jordaan café famous for the best appeltaart (apple pie) in Amsterdam, served warm with whipped cream. Charming corner location on Noordermarkt, perfect for breakfast, lunch, or afternoon coffee with legendary pie.
Winkel 43 on Noordermarkt in the Jordaan district is one of Amsterdam's most iconic cafés, achieving its fame primarily through an apple pie — appeltaart — that has become widely regarded as the finest in the city and the subject of near-religious devotion among regulars. The café occupies a classic corner position on the Noordermarkt square, one of Amsterdam's most characterful market squares, active with the organic farmers' market on Saturday mornings and the flea market on Monday mornings. Inside, Winkel 43 is everything a Dutch brown café should be: timber floors, soft lighting, a zinc bar, and comfortable mismatched furniture that has settled into place over the years. The appeltaart is made from a dense, spiced batter incorporating large chunks of cinnamon-spiced apple, baked to a rich dark crust and served in a generous wedge with a generous spoon of freshly whipped cream. Unlike lighter, fluffier apple cakes found in many cafés, Winkel 43's version is substantial, sweet, and deeply fragrant with warming spices. Beyond the apple pie, the café serves breakfast, sandwiches, soups, and Dutch café standards throughout the day, alongside excellent coffee, Dutch beer, and a short wine list. The terrace on the Noordermarkt square — facing the 17th-century Noorderkerk — is one of Amsterdam's best outdoor café seats, particularly on a sunny Saturday morning when the market brings the square to life.
Signature dishes
- Apple Pie with Cream — €5.50
- Dutch Sandwich — €8.50
Good to know
- Hours
- Monday-Sunday 8:00 AM - 10:00 PM
- Reservations
- Walk-in only
Location
Noordermarkt 43, 1015 NA Amsterdam
52.3821, 4.8864 View on map
Highlights
- Appeltaart widely considered the best in Amsterdam — dense, spiced, and served warm with whipped cream
- Prime corner terrace on Noordermarkt facing the 17th-century Noorderkerk
- Adjacent to Amsterdam's Saturday organic market and Monday flea market
- Prototypical Dutch brown café atmosphere with timber floors and neighborhood warmth
Tips for visiting
- Visit Saturday morning for the combination of the organic market, the square's atmosphere, and Winkel 43's apple pie
- The apple pie sells out regularly — arrive before early afternoon to ensure availability
- The outside corner terrace is the best seat in the house in good weather; arrive early to claim it
- Full breakfast and lunch menus are available for those wanting more than pie with coffee
Accessibility
Winkel 43 is a ground-floor café with street-level access from Noordermarkt. The interior has some steps and uneven old flooring in places. The Noordermarkt terrace is on the paved market square. Wheelchair access to the interior may be limited; staff are helpful.
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Frequently asked questions
Is Winkel 43 always crowded?
Yes, Winkel 43 is extremely popular, particularly on Saturday mornings during the Noordermarkt organic market and on sunny days when the terrace fills. Weekday afternoons are considerably quieter and offer a more relaxed experience.
What makes the Winkel 43 appeltaart distinctive?
The appeltaart uses a dense, cake-like batter incorporating large apple chunks and warming spices, baked until dark and fragrant. It is thicker and more substantial than many Amsterdam apple pies and is always served warm with a generous portion of freshly whipped cream.
What are the opening hours?
Winkel 43 is open daily, typically from 8am to midnight on weekdays and from 8am to 2am on Friday and Saturday evenings. Market day mornings (Saturday and Monday) tend to be the busiest periods.
Is there seating inside and outside?
Yes, Winkel 43 has both indoor seating in the café and an outdoor terrace on Noordermarkt square. The outdoor terrace is the preferred option on market days and in good weather; indoor seating is available year-round.