Marrakesh-Safi is Morocco's most visited region, anchored by Marrakesh — the Red City — a UNESCO World Heritage medina teeming with souks, palaces, and the legendary Jemaa el-Fna square. Beyond the city, the region spans from the High Atlas Mountains to the Atlantic coast at Essaouira, offering everything from quad biking in the Agafay Desert to surfing at Sidi Kaouki.
Luxury hotels
Five-star and palace properties.
La Mamounia
Royal Mansour Marrakech
Selman Marrakech
Four Seasons Resort Marrakech
Palais Namaskar
Kasbah Tamadot
Fine dining
Michelin-starred and chef-driven restaurants.
La Grande Table Marocaine
Le Marocain at La Mamounia
Dar Yacout
Nomad
Exclusive experiences
Bespoke and once-in-a-lifetime activities.
Private Medina Tour with Art Historian Guide
A bespoke walking exploration of Marrakesh's UNESCO-listed medina led by a specialist art historian. The tour covers hidden palaces, working artisan souks, the Saadian Tombs, and the Ben Youssef Madrasa, with exclusive after-hours access to select monuments and private collection visits arranged on request.
Hot Air Balloon over the Atlas Mountains
Drift at dawn above the patchwork of Berber villages, olive groves, and Atlas foothills in a private or shared hot air balloon. The flight concludes with a traditional Berber breakfast laid out in a nomad tent on the plains, followed by a camel procession back to the landing zone.
Private Hammam Ritual at Bains de Marrakech
One of the city's most celebrated spa houses offers private hammam suites for solo guests or couples. The experience includes a full black soap and kessa exfoliation, rhassoul clay mask, and concludes with a relaxing massage using locally sourced argan or rose oil.
Horseback Riding in the Palmeraie
Explore the ancient palm grove on horseback with a private guide. Routes wind through the palmeraie oasis past traditional Berber gardens and mud-brick estate walls, with options to extend towards the foothills or visit a local Berber family for mint tea.
Private Helicopter to High Atlas Lodges
Skip the mountain road and transfer by private helicopter from Marrakesh to remote Atlas lodges such as Kasbah Tamadot or Toubkal mountain camps. The 20-minute flight delivers sweeping panoramas of the Haouz plain and Atlas ridgelines unavailable by any other means.
Marrakesh Cooking Lesson at a Private Riad
Join a Moroccan culinary expert inside a restored private riad for a hands-on session covering tagine construction, couscous steaming, bastilla pastry, and spice blending at the Mellah spice market. Guests sit down to eat the dishes they have prepared on the riad's rooftop terrace.
Private Berber Rug Shopping with Expert Curator
Navigate the labyrinthine carpet souks of the medina with a specialist rug curator who can authenticate origin, age, and weave technique. The guide negotiates on the guest's behalf and can arrange international shipping for pieces purchased, ensuring an informed and pressure-free acquisition.
Sunset Camel Trek at the Agafay Desert
The Agafay stone desert, 30 kilometres south of Marrakesh, offers a dramatic semi-arid moonscape. A private camel trek at golden hour crosses the rocky plains to a luxury desert camp where guests enjoy sundowners with Atlas mountain silhouettes before a candlelit Moroccan dinner under the stars.
Spas & wellness
World-class spa retreats and treatments.
La Mamounia Spa
Royal Mansour Spa
L'Occitane Spa at Selman Marrakech
Heritage Spa
Luxury transport
Travel in style.