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History · Coahuila, Coahuila

Casa Madero

  • EraSpanish colonial founding (1597), continuously operating to present
  • AdmissionGuided tour about MXN 30-100 (~USD 1.75-5.90); tastings about MXN 200 (~USD 11.75)
  • HoursDaily, generally 9:00AM-5:00PM

Casa Madero is a working winery and distillery in Parras de la Fuente, Coahuila, founded in 1597 under a land grant from the Spanish crown and generally cited as the oldest winery in the Americas still in continuous operation.

Casa Madero is a working winery and distillery in Parras de la Fuente, Coahuila, founded in 1597 under a land grant from the Spanish crown and generally cited as the oldest winery in the Americas still in continuous operation. The estate, Hacienda San Lorenzo, was established by Jesuit missionaries who planted vines to produce sacramental wine for the region's missions, taking advantage of Parras's natural springs -- the town's name derives from the wild parras, or grapevines, the Spanish found growing there. Ownership passed through several families after the Jesuit expulsion of 1767 before the Madero family, ancestors of revolutionary-era president Francisco I. Madero, acquired the property in the nineteenth century, giving the estate its current name. The hacienda complex preserves colonial-era stone cellars and aging rooms alongside later nineteenth- and twentieth-century production buildings, so a tour moves through several architectural layers rather than a single restored structure. Exhibits and guided walks cover the estate's winemaking history, its brandy production, and its connection to the Madero family's political legacy. The site functions primarily as an active commercial winery rather than a formal museum, so its historical presentation is woven into working tours of the vineyards, cellars, and tasting rooms rather than laid out as a discrete chronological exhibit. Restoration has focused on keeping the colonial cellars structurally sound for continued use, rather than converting them into a static display, meaning visitors see the same spaces still used in production today.

Why it matters

Founded in 1597 on a Jesuit mission land grant, Casa Madero is considered the oldest winery in the Americas and later became linked to the Madero family that produced Francisco I. Madero, president of Mexico during the Revolution.

Location

Carretera Parras-Paila Km 1.5 (Hacienda San Lorenzo), 27980 Parras de la Fuente, Coahuila, Mexico

25.4278, -102.1958 View on map

Highlights

  • Oldest continuously operating winery in the Americas, founded 1597
  • Colonial-era stone cellars still used in current wine and brandy production
  • Historic ties to the Madero family of Mexican Revolution figure Francisco I. Madero
  • Guided tours through vineyards, cellars, and tasting rooms

Tips for visiting

  • Book the guided tour in advance during high season (autumn harvest) as slots can fill
  • Combine the winery visit with a tasting, priced separately from the tour
  • Wear closed shoes for the cellar and vineyard portions of the tour
  • Tours are generally conducted in Spanish; ask about English-language tour times

When to visit

Late August through September, during the grape harvest, offers the most active production to see; mornings are cooler for the vineyard walk.

Accessibility

The winery grounds include gravel paths and cellar stairs that may be difficult for wheelchair users; the tasting room is at ground level.

Frequently asked questions

Is Casa Madero English-language friendly?

Tours are primarily in Spanish; some guides can accommodate basic English, but it is worth confirming in advance.

How long does a full visit take?

A standard guided tour with tasting runs about 1 to 1.5 hours.

Can children visit?

Yes, children can join the vineyard and cellar tour, though the tasting component is for adults.