A 45-minute tour of the winemaking process at Casa Madero, founded in 1597 and the oldest operating winery in the Americas, ending with a tasting of three wines from the Parras Valley.
The tour at Casa Madero, founded in 1597 in the Parras Valley and recognized as the oldest operating winery in the Americas, covers the cellar, the historic wine press building and vineyard blocks at the Hacienda San Lorenzo estate over roughly 45 minutes, concluding with a tasting of three Parras Valley wines. The walk is easy and suitable for any fitness level or age, with no equipment beyond comfortable walking shoes required; a valid ID is needed for the tasting portion. Casa Madero operates the tours itself as part of the estate's long-established wine and brandy production, with staff guiding visitors through the winemaking process from grape to bottle and explaining the estate's four-century history in the Parras Valley. No safety briefing is required beyond standard visitor etiquette in the working cellar and press areas, and the tour poses minimal physical risk; the estate's own staff are on hand throughout rather than a third-party operator. The winery runs tours year-round, but visiting during the August to October grape harvest lets visitors see active picking and pressing in addition to the standard cellar and tasting experience; the rest of the year the tour focuses on the aging cellar and finished wines.
Activity facts
- Where
- Hacienda San Lorenzo, Parras Valley, Parras Municipality
- Duration
- 45 minutes for the standard tour, longer with the full estate experience
Equipment
- Comfortable walking shoes
- Sun hat for the outdoor vineyard portion
- Valid ID for the tasting
- Light layer for the cool cellar interior
Location
Carretera 102 Paila-Parras Km 18.5, Hacienda San Lorenzo, 27980 Parras de la Fuente, Coahuila, Mexico
25.4189, -102.2011 View on map
Highlights
- Tour of the oldest operating winery in the Americas, founded in 1597
- Visit to the historic wine press building and vineyard blocks
- Tasting of three wines from the Parras Valley included
- Harvest-season visits (August to October) show active grape picking
- Easy walking tour suitable for all fitness levels
Tips for visiting
- Visit August to October to see the grape harvest alongside the standard cellar tour
- Bring a valid ID, since it is required for the tasting portion
- Wear a light layer, since the cellar interior stays notably cooler than the outdoor vineyard
- Book ahead on weekends, when the estate draws day-trippers from Saltillo and Torreon
- Combine the visit with a stop in the town of Parras de la Fuente, a short drive from the estate
Frequently asked questions
How long does the winery tour take?
The standard tour and tasting takes about 45 minutes, with longer estate experiences available.
Is a tasting included?
Yes, the standard tour ends with a tasting of three wines from the Parras Valley.
Is the tour physically demanding?
No, it is an easy walking tour through the cellar, press building and vineyard blocks suitable for any fitness level.
When is the best time to visit?
August to October coincides with the grape harvest, offering a look at active picking and pressing in addition to the regular tour.