Sabah, known as 'The Land Below the Wind,' is Malaysia's easternmost state on the island of Borneo, celebrated for its extraordinary biodiversity, towering Mount Kinabalu, and world-class diving at Sipadan Island. The state is home to over 42 ethnic groups, pristine rainforests, and wildlife including orangutans, pygmy elephants, and proboscis monkeys.
Best souvenirs
Authentic items worth bringing home.
Rungus Beadwork
Intricate handwoven beaded necklaces, headbands, and accessories created by Rungus women of northern Sabah — each pattern tells a cultural story unique to the weaver's village
Price: $10-60
Where: Kota Belud Tamu, Gaya Street Sunday Market, Mari Mari Cultural Village
Woven Bamboo Baskets (Bakul)
Handwoven rattan and bamboo baskets in traditional Kadazan-Dusun and Murut patterns, used for rice storage and everyday use — beautiful as decorative pieces
Price: $5-30
Where: Handicraft Market (KK), Gaya Street Sunday Market, Kota Belud Tamu
Kain Dastar (Bajau Headcloth)
The distinctive hand-woven Bajau ceremonial headcloth in bold geometric patterns — a symbol of Bajau cultural identity, traditionally worn at festivals and ceremonies
Price: $15-50
Where: Kota Belud Tamu, Semporna markets, cultural villages
Tenom Coffee
Sabah's own robusta coffee grown in the fertile Tenom valley — a roasty, full-bodied local brew unavailable elsewhere in Malaysia. Sold as ground or whole bean.
Price: $5-15
Where: Black Bean Coffee Company (KK), supermarkets, Gaya Street Market
Jungle Honey (Madu Hutan)
Wild forest honey harvested from giant honey bee combs in Sabah's rainforests — rich, dark, and intensely flavoured; sold by traditional honey harvesters at weekly markets
Price: $10-30
Where: Kota Belud Tamu, Gaya Street Sunday Market, rural roadside stalls
Sabah Jade (Nephrite)
Deep green Sabahan nephrite jade carved into pendants, rings, and bracelets — a unique local gemstone found in Sabah's mountainous interior
Price: $20-200+
Where: Certified jewellery shops in KK Waterfront and shopping malls
Batik Sabah
Distinctly Sabahan batik fabric featuring forest, wildlife, and tribal motifs — different from Peninsular Malaysian batik with its own design language
Price: $8-40
Where: Handicraft Market, Gaya Street, souvenir shops throughout KK
Hand-Carved Wooden Crafts
Decorative items including small canoes, traditional masks, and animal carvings (orangutan, proboscis monkey) crafted by Sabahan artisans in traditional styles
Price: $5-80
Where: KK Handicraft Market, Gaya Street Sunday Market, airport shops
Traditional markets
Where locals shop and travellers find treasures.
Gaya Street Sunday Market
KK's most famous and vibrant weekly market stretching along the colonial Gaya Street, with hundreds of stalls selling local crafts, fresh produce, traditional clothing, antiques, plants, and street food
Where: Jalan Gaya, Kota Kinabalu
Hours: 6:00 AM - 1:00 PM (Sundays only)
Kota Kinabalu Handicraft Market
A permanent waterfront market with 20+ stalls selling Sabahan crafts, indigenous textiles, beadwork, wooden carvings, and tourist souvenirs in a shaded outdoor market setting
Where: Jalan Tun Fuad Stephens (Waterfront), Kota Kinabalu
Hours: 8:00 AM - 6:00 PM daily
Kota Belud Tamu
One of Sabah's most authentic traditional markets where over 40 ethnic groups trade, including Bajau horsemen, Rungus craftswomen, and jungle produce traders. A photographer's dream.
Where: Kota Belud (1 hour north of KK)
Hours: 6:00 AM - 1:00 PM (Sundays)
Sinsuran Night Market
KK's most popular night market for fresh grilled seafood, with vendors cooking lobsters, prawns, stingray, and local fish to order in a lively open-air setting near the waterfront
Where: Sinsuran Complex, Kota Kinabalu
Hours: 5:00 PM - 10:00 PM
Sandakan Central Market
East coast Sabah's main daily market selling fresh fish, tropical fruits, vegetables, and local produce. Best visited early morning when fishing boats unload the catch.
Where: Jalan Pryer, Sandakan
Hours: 5:00 AM - 1:00 PM daily
Shopping districts
Neighbourhoods known for retail.
KK Waterfront Esplanade
The waterfront area from Jesselton Point to Sinsuran has souvenir stalls, the Handicraft Market, and street food vendors along a pleasant sea-view promenade
Best for: Sabahan crafts, textiles, souvenirs, evening seafood
Jalan Gaya (Gaya Street)
KK's oldest commercial street lined with heritage shophouses housing local businesses, bakeries, coffee shops, and on Sundays the famous Gaya Street Market
Best for: Local businesses, heritage shopping experience, Sunday market
Sutera Avenue
A modern lifestyle retail and dining precinct at Sembulan with international brands, restaurants, and boutique stores catering to the expat and tourist market
Best for: International brands, fine dining, lifestyle stores
Malls & modern shopping
Air-conditioned, international brands, and food courts.
1 Borneo Hypermall
Sabah's largest shopping mall with over 350 stores, a hypermarket, cinema, entertainment zone, and wide range of F&B options; located north of KK city center
Hours: 10:00 AM - 10:00 PM
Suria Sabah Shopping Mall
Modern 5-story mall in KK city center with fashion brands, electronics, a food court, and regular promotional events
Hours: 10:00 AM - 10:00 PM
KK Times Square
Mixed-use commercial development with retail, restaurants, offices, and hotel; convenient central location
Hours: 10:00 AM - 10:00 PM
Imago Shopping Mall
Newer lifestyle mall adjacent to KK Times Square with international brands, a hypermarket, cinema, and one of KK's best food court selections
Hours: 10:00 AM - 10:00 PM
Bargaining tips
Negotiate like a local.
Bargaining is expected and acceptable at Gaya Street Sunday Market, Kota Belud Tamu, and the waterfront Handicraft Market — start at 60-70% of asking price
Fixed prices apply in shopping malls, supermarkets, and most permanent stores — don't attempt to bargain there
Be polite and good-humoured when bargaining — aggressive haggling is considered rude and may result in the seller refusing to sell
Buying multiple items from the same stall gives you more bargaining power — ask for a 'better price' when buying in bulk
The best prices for indigenous crafts are at the source — Kota Belud Tamu and directly from artisans in cultural villages
Customs & restrictions
What you can and can't take home.
Restrictions: Cannot export antiques, rare animal products, or wildlife items — significant fines and criminal charges apply; coral and seashells from marine parks are strictly prohibited
Tax Refund: GST (if applicable) refund available at Kota Kinabalu International Airport for purchases at registered retailers; look for Tourist Refund Scheme signs
Duty Free: Duty-free allowances entering Malaysia: 1 litre alcohol, 200 cigarettes, gifts up to RM 500 value
Shipping: International shipping available at Poslaju (Malaysia Post) offices in KK; major courier services (DHL, FedEx) in the city for larger purchases