Brauð & Co

Brauð & Co is an artisan bakery on Frakkastígur in central Reykjavík, best known for its cinnamon buns and sourdough bread, both baked fresh throughout the day in full view of customers on the street. The space itself is small, with limited or no seating in some locations, meaning most visitors buy items to take away rather than sit and eat on-site. Quality is the bakery's main selling point, and popular items, particularly the cinnamon buns, frequently sell out by mid-to-late afternoon, so timing a visit earlier in the day improves the chances of getting the full selection. Queues are common, especially in the morning, but they tend to move quickly given the bakery's efficient walk-up format. There is no reservation system, as it functions purely as a bakery rather than a sit-down restaurant.