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Shopping · Saxony-Anhalt, Saxony-Anhalt

Rotkäppchen Erlebniswelt Shop, Freyburg

  • SpecialtyRotkäppchen sparkling wine and Saale-Unstrut still wines
  • HoursDaily, seasonal hours; typically 10:00-17:00 with extended hours in summer
  • Price€€-€€€

The Rotkäppchen Sektkellerei in Freyburg (Unstrut), founded in 1856, is one of Germany's oldest and best-known sparkling wine producers, and its Erlebniswelt visitor attraction includes a shop selling the full current Rotkäppchen range alongside a curated selection of still wines from other Saale-Unstrut producers.

Rotkäppchen Erlebniswelt Shop, Freyburg

The shop attached to the Rotkäppchen Erlebniswelt (experience world) in Freyburg, selling the full current range of Rotkäppchen sparkling wines alongside other Saale-Unstrut regional wines, at the site of Germany's oldest sparkling wine producer, founded in 1856.

The Rotkäppchen Sektkellerei in Freyburg (Unstrut), founded in 1856, is one of Germany's oldest and best-known sparkling wine producers, and its Erlebniswelt visitor attraction includes a shop selling the full current Rotkäppchen range alongside a curated selection of still wines from other Saale-Unstrut producers. The shop sits at the end of a self-guided tour through the historic 19th-century cellars, which include more than 50 interactive exhibition stations across two underground levels documenting the sparkling wine production process and the company's history. Bottles range from everyday sparkling wines to limited-edition and vintage releases not typically stocked in supermarkets outside the region, and staff can advise on selections for gifts or shipping. Because the Erlebniswelt is a significant regional attraction, the shop can be busy on weekends and during the late-summer harvest season, when Freyburg draws additional visitors for its wine festivals.

Practical information for Rotkäppchen Erlebniswelt Shop, Freyburg · Last updated August 2026
Hours Daily, seasonal hours; typically 10:00-17:00 with extended hours in summer
Price €€-€€€
Address Sektkellereistraße 5, 06632 Freyburg (Unstrut)

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Location

Sektkellereistraße 5, 06632 Freyburg (Unstrut)

51.2167, 11.7667 View on map

Highlights

  • Full current range of Rotkäppchen sparkling wines plus limited editions
  • Curated selection of other Saale-Unstrut regional still wines
  • Located at the end of the historic Erlebniswelt cellar tour
  • Germany's oldest sparkling wine producer, founded 1856

Tips for visiting

  • A standard bottle of Rotkäppchen Sekt runs roughly €5-12 (~$5.40-$13) depending on the style; premium and vintage bottlings cost more.
  • The shop can get busy on weekends and during the late-summer harvest festival season.
  • Combine the shop visit with the full Erlebniswelt cellar tour for context on the production process.

Frequently asked questions

How old is Rotkäppchen Sektkellerei?

It was founded in 1856 in Freyburg (Unstrut), making it one of Germany's oldest sparkling wine producers.

Does the shop sell wines from other producers?

Yes, alongside the Rotkäppchen range, it stocks a curated selection of still wines from other Saale-Unstrut wine estates.