Asaya Spa by Guerlain

Asaya Spa by Guerlain occupies part of the Rosewood São Paulo hotel, set inside the restored Pritzker Prize-winning Cidade Matarazzo complex in Bela Vista. The spa pairs the French house Guerlain's skincare line with a hotel-spa setting built into the historic maternity hospital buildings that now form the Rosewood property, giving the space a mix of preserved colonial-era architecture and contemporary design. Signature treatments draw on Guerlain's facial protocols, including the brand's anti-aging and radiance facials, alongside full-body massages, body scrubs, and wraps that use botanical and marine ingredients from the Guerlain range. Couples treatment suites allow two guests to be treated side by side. Therapists are trained in Guerlain's proprietary techniques as part of the brand's global spa partnership program, which the company applies uniformly across its hotel-spa collaborations worldwide. Facilities include private treatment rooms within the Cidade Matarazzo grounds, and guests can extend a visit with access to the wider Rosewood property, including its gardens and dining. Because the spa serves a five-star hotel with limited treatment rooms, appointments are typically made by reservation rather than walk-in, and hotel guests are generally given priority scheduling. Treatment menu choices range from single 60-minute facials to longer 120-minute combined body-and-face rituals, and staff can tailor a sequence of treatments for guests seeking a half-day wellness visit. The spa's location inside Cidade Matarazzo also places it near the complex's art galleries and restaurants, making it a common stop for visitors combining spa time with a broader afternoon in Bela Vista.